Happy year of the dragon 2024

January 31, 2024
Happy year of the dragon 2024

Unleash your inner dragon with the year of the dragon collection

Swatch is proud to present a vibrant new range of watches to celebrate the Year of the Dragon. Drawing inspiration from the iconic neon colours of Asian city streetlights and signs, the collection symbolises the power, strength, and good luck of the dragon in five signature models.

Five fiery watches bring a unique Swatch flavor to the celebrations

Those born under the sign of the dragon are characterized by their charisma, intelligence, and confidence. Swatch believes that there is a dragon in all of us, and that’s what’s behind this new collection. Those looking for the perfect gift or accessory to wear to a celebration will find a Swatch to suit all tastes and to express their inner dragon. With so many models to choose from you might be tempted to collect them all!

Happy year of the dragon 2024 (2)


BIG BOLD is a collection inspired by bold ideas and is the perfect backdrop for bold personalities to express their roar-someness! With biosourced materials for the case and glass, this BIG BOLD may have its dragon head in the clouds but is a definite triumph of style and substance. The color scheme symbolizes purity and virtuosity in a super-sized statement piece.

Happy year of the dragon 2024 (3)


A Swatch staple that represents classic style, the NEW GENT is slim enough to fit under a cuff but big enough to catch the eye. It’s an ideal choice for a party. The black case and strap ensure that the fiery hues of the dragon graphic stand out. The glass and case are made from biosourced material, and the SwatchPAY! -enabled watch makes secure payments into a style statement.


The deep blue GENT case in 34 mm complements a smaller wrist without compromising on style. The bright blue, red and green graphics form a mesmerizing dragon with a golden ball cradled in its claw. The glass and case are made from biosourced material and the color scheme represents peace and harmony.


Vibrant red symbolizing prosperity and good fortune is the perfect partner for the gold-colored IRONY CHRONO case, crown, and chronograph pushers. With a touch of cool stainless steel in a warm color, this is the ultimate expression of classic style with a contemporary, and celebratory, twist.


This sleek SKIN IRONY shines bright in gold tones that embody prosperity, wisdom, and new beginnings. Red and green are signs of good fortune and form a more subtle dragon print over the entire watch, finished with luminous hands that glow in the dark. Its minimalist style contrasts with the maximalist color scheme. With the freedom that comes from wearing a super-slim watch, you’re free to dial up your inner dragon.

The Year of the Dragon Collection is presented in special cube-shaped packaging in the same colors and dragon designs as the watches. It represents the perfect gift or party accessory and tells the world that there truly is a dragon in all of us.

Press releases in partnership with cChic News and cChic Magazine

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