With the new 508, available in sedan, SW and PEUGEOT SPORT ENGINEERED versions, PEUGEOT reveals a new design for its top-of-the-range silhouettes. The front end is innovative with even more dynamism and bears the brand's new emblem at its heart. The new 508 bring modernity by fully integrating the grille motif into the volume of the bumper. These models feature a new signature lighting system with three claws at the front. They are integrated into the extremely slim Matrix LED headlamps with their unique design fitted to all versions. At the rear, the new LED lights incorporate the signature 3-claw design with scrolling indicators.
MATTHIAS HOSSANN - PEUGEOT DESIGN DIRECTOR
PEUGEOT reinforces its technological and feline identity with the radical character of the new 508. Ultra-thin headlamps and the 3-claw signature are part of a grille that blends into the bumper, making for a spectacular the front end”.
In the new 508 and 508 SW passenger compartment, there is a clear move upmarket with emphasis placed on the quality and modernity of the materials used in the new upholstery, as well as a new, streamlined gearbox control for a better experience and greater ergonomics. On board the new 508, the PEUGEOT i-Cockpit® boasts even more technology! Thanks to the new PEUGEOT i-Connect® Advanced infotainment system equipped with a 10-inch high-definition central screen, connected navigation, natural language voice recognition, wireless connectivity and over-the-air updating.
EMOTION - The 508s represent the best of PEUGEOT in terms of driving pleasure and comfort, of course complemented by driving assistance systems that provide safety and calm. EXCELLENCE - The range of engines powering the new PEUGEOT 508 and 508 SW includes two rechargeable hybrid versions, a new 180bhp and a 225bhp version, a 130bhp petrol version and a 130bhp diesel version. All engines are combined with the 8-speed EAT8 automatic gearbox. The standard-bearer of neo-performance, the 508 PEUGEOT SPORT ENGINEERED plug-in hybrid version has 360bhp and 4-wheel drive.
PHIL YORK - PEUGEOT MARKETING AND COMMUNICATIONS DIRECTOR
"PEUGEOT's history is inextricably linked with motorsport, and our involvement in the World Endurance Championship (WEC) with the PEUGEOT 9X8 is proof of this.It is clear that the rules of the game have changed: Electrification, including in the world of racing, has become a symbol of modernity, performance and efficiency.The new 508 PEUGEOT SPORT ENGINEERED builds on these achievements, while modernising its design, its badge and its infotainment system.”
The new PEUGEOT 508s will arrive on the market in sumer 2023. They will be produced in France, at the Mulhouse plant.
Communiqué de presse en partenariat avec cChic magazine